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Partner with like-minded entrepreneurs

Mike Kraus
Founder and principal

StoreTouch was founded as a result of Mike’s love of retail and the need for entrepreneurial retailers who want to grow their business to have a resource to turn to for all of their needs.

A
s founder and principal of StoreTouch®, Mike interacts with his clients on a daily basis, helping them to achieve sales and profitability growth, while increasing operational efficiency and inspiring them to step out of their comfort zone.  Mike also serves as the Retail Advisor for allbusiness.com, a resource website for small business owners, where he writes his Real World Retailing blog, appears in videos about a variety of retail subjects, and is frequently called upon by the media and by trade show and conference organizers to speak about a variety of retail topics including news, issues and trends.


Mike has earned a reputation for retail thought leadership and has written several articles for a variety of publications and has been quoted in everything from the Wall Street Journal, Business Week and Time Magazine to local newspapers and a myriad of trade publications in a variety of retail categories.


Mike has nearly 20 years of experience working in the retail, restaurant and theme park industries.  Working for retailer PUREBEAUTY, Mike held several positions including Vice President, Retail Operations where he oversaw daily operations of the company’s 65 stores; Vice President, Business Development where he developed the eCommerce initiative and oversaw the division; and Vice President, Marketing.  Mike was also was part of the corporate marketing team at The Walt Disney Company, where he rolled out ESPNZone and DisneyQuest concepts across the U.S.  And as part of Viacom’s Paramount Parks division, Mike oversaw various aspects of marketing for the company’s West Coast parks.


Mike volunteers his time with the non-profit Taproot Foundation, a collection of highly skilled professionals who do pro bono work to help local non-profits increase their impact.











 

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