RETAIL INSIGHTS

The retail sweet spot.  A place where operational efficiency
meets inspired store experiences.

The place entrepreneurial retailers want to get to, and the place
where loyal customers shop, and return over and over again. 

At StoreTouch®, we pair operational and business strategy with insight and inspiration to help retailers create profitable experiences that
are as unique as they are.

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Pantone reports strong colors in for Summer

Check out what Pantone, the premier color forecasting company says about the hot colors this summer.   You can
read all about it and see all the hot colors for summer at accessoriesdirections.com.  It seems like hot shades of pink, blue, and even purple and yellow are in the mix.  So what’s a great entrepreneurial retailer like you going to do with the information?

Ways to use color forecasting

  1. 1.The merchandise you buy -- chances are other retailers are bringing in or creating merchandise in these colors, so customers will be on the lookout for them. Don’t miss out!  Bring in merchandise in these color palettes

  2. 2.Visual Merchandising -- from backdrops to table tops to everything in between, use these colors to bring your visual displays to life

  3. 3.Marketing - nothing pops like a bit of trendy color that shows your customers you’re in the know. Use it in your various marketing vehicles to highlight what’s going on in your store

How are you going to employ color forecasting into your retail experience?


 

SPEAKING/WRITING

Fall, 2010, Presentation
Create a Store Experience That Impacts Sales
Creative Photo Retailing Conference Tampa, FL


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