RETAIL INSIGHTS

Gift and Loyalty - Beyond the Punch Card

Thu, 4 Nov 2010 15:28:41 -0700

How do you maximize your business when you’re stuck punching cards to reward loyalty?

Take a read of an article in Specialty Coffee Retailer Magazine where I talked with Libby Dowd about all the great options that are out there for rewarding loyalty.

From mobile marketing to social media, there are a lot of easy ways to update your offerings and some of them are completely free! And that’s music to anyone’s ears.

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Holiday Shopping Season Approaching

Thu, 7 Oct 2010 11:41:47 -0700

It’s October and that means your holiday efforts should be in full swing. Just as the stockings should be hung by the chimney with care, so goes it with your merchandise, decor, marketing and everything else - you should have solid plans and be well into the executional phase for those plans. Not there yet? Then get going.

Media is reporting that it’s going to be a discount laden holiday again, with major retailers pulling out all the stops to get people in the door and get them in early.

Stores like Toys ‘R Us are doubling their number of stores by opening 600 pop-up locations to capture additional sales.

And other retailers will be handing out discounts, coupons and other offers like sugar cookies.

How are you going to counter everything that the major retailers are doing to stoke their business this holiday? A game plan is the first place to start.

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What makes it memorable?

Tue, 25 May 2010 06:05:44 -0700

I love this coffee. It’s from a great place called Caffe Luxe her in Los Angeles. It’s not only beautiful, but the coffee is amazing! And the fact that I get to sit out at a little cafe table and take in the streetscape makes it all the better.

And that’s what makes the coffee great. It’s the sum of the parts that makes a greater whole. And so it goes with your store. It not only has to offer great product, but it has to have amazing customer service and a great store experience as well. One without the other is like having peanut butter without the jelly. It just doesn’t work.

To maximize your entire experience (and keep customers coming back), focus on perfecting each part. Do that and soon enough your customers will be talking about how amazing your concept is to all their friends.

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